UI / UX Design Company
Our UI and UX design team combines years of experience and a deep understanding of human interaction to deliver beautiful, user friendly mobile applications. While we work across a wide range of companies, screen sizes, and digital devices, our structured approach to UI and UX design allows us to create apps that are visually appealing but also functional and familiar for users.
As a UX and UI design company, we understand the importance of discovery. A new project typically begins with a kickoff meeting to get a better understanding of our clients’ expectations. We like to get as many key team members involved as possible for a wider variety of voices and ideas. A better understanding of the what, when, and how will usually be the result of a successful kickoff. Additionally, we may establish a high-level outline, a list of goals, and KPIs.
How UI / UX Design Can Better Reach An Audience
Whether we’re designing for a tablet, phone, or computer screen, our design process then moves to a well-defined discovery phase to understand specific customer needs. Market research, user personas/stories, and story mapping, and design workshops may all be used to find a target audience and research how the final product can reach them. Once the discovery is complete we will generate a findings estimate incorporating the scope, assumptions, and risks identified.
Market research helps us better understand customers’ needs, demographics, behaviors, and opinions. Successful research leads to more informed and targeted UI and UX designs.
We create user personas to better define a typical user of a digital product. These can be as detailed or as simple as necessary, but they frequently include a potential user’s age, occupation, location, goals, frustrations, and motivations.
User Stories & Story Mapping
User Stories & Story Mapping
User story maps are a visual form of a user story and come in many different forms. We typically use them to map out a specific task or process in a mobile application design. These steps are broken up into phases and more details are added underneath each phase. Additional arrows and connections can be added to understand how a user will navigate through a feature.
While our team is capable of working on these UX research tools on our own, we usually prefer to workshop with the client. Our clients are often experts when it comes to their users and the goals they are looking to achieve. Collaborating on these steps is an essential part of a successful discovery process.
A typical UI /UX design phase begins with wireframes and sketches to allow us to iterate quickly and develop a general user flow. We can then use low fidelity prototypes to rapidly test and iterate before moving onto the final product. From there, we begin to organize the visual design pieces of the project, including fonts, colors, and imagery to create a cohesive look and feel. Mocking up transitions and animations may also be used to explain a specific interaction with developers or more clearly represent the final product.
When possible, we design our mobile apps following best practices from Apple’s Human interface Guidelines for iOS app development and Google’s Material Design for Android app development. Users expect their apps to follow certain UX patterns on their device, so it’s important to keep these in mind for mobile design. With years of experience working with these UX design systems, our team has found a perfect balance between custom components and native mobile UI. This combination allows us to create unique apps that are still familiar to users and easier to maintain and update.
A design system created by Google to build digital applications.Learn More
Human Interface Guidelines
Guidelines provided by Apple that offer designers and developers a set of recommended design components.Learn More
Finalizing Our Designs
Once mobile UI/UX designs are finalized, our team stays in communication with the client and developers to ensure the app is rigorously tested and reviewed for quality assurance. Screenshots and branding assets are also produced by our team, guaranteeing a quick and simple delivery to the Apple App Store or Google Play. Even when the app is successfully in the store, we are committed to monitoring reviews and customer and client feedback to optimize our UI design work even further.
UX design can be easily overlooked in planning a mobile or web application. Skipping the discovery phase and not validating designs before moving to development can also lead to wasted effort and budget when things need to be rebuilt. Our team has seen firsthand that a good user experience and a striking visual design can be equally as important as functionality. We look forward to taking on any additional UI/UX design opportunities that come our way.
FAQs: Working with a UI / UX Design Company
What design software do you use?
Our team uses Figma for wireframes, mockups, basic prototyping, and developer handoff. Figma allows us to collaborate with team members in real time and share our designs in the web browser as opposed to downloading any software. While we prefer Figma, we also have experience with other popular design software such as Sketch, Invision, and Adobe Creative Suite.
Do you design both websites and apps?
Yes! We have experience with Android and iOS application development, as well as websites and web applications. Many of our projects have both a mobile app component and a website that compliment each other. Others only have one or the other. We are happy to work with our clients to decide what works best with their budget and goals.
What kind of apps have you designed?
Our app portfolio spans many different industries and technologies. Some of these include: aerospace, augmented reality, connected devices, healthcare, health & wellness, mobile gaming, outdoor recreation, and smart home devices.